Overview

This project treated a destination wedding as a complete visual identity system, rather than a collection of individual pieces. The goal was to create a warm, expressive brand that could scale across print, physical environments, merch, and digital touchpoints while remaining cohesive and personal.

Because the wedding took place in Southern California, all physical assets were designed, produced, disassembled, transported, and reassembled on site.

Creative System

The visual system was inspired by Southern California landscapes and native flora.

• Hand-drawn California wildflowers used as core brand assets
• Organic, wavy, and rounded shapes to create warmth and movement
• A single expressive typeface chosen for its balance of whimsy, charm, and readability
  

The color palette was vibrant, warm, and natural, with darker variations created for flexibility across materials and lighting conditions. Each major stationery piece featured a different color, revealing the full palette when viewed together.

Process Highlights

This project involved extensive iteration and hands-on production.

• Multiple rounds of invitation and details card exploration before finalizing
• Continuous testing to ensure clarity, consistency, and cohesion
• Design decisions informed by both aesthetics and real-world production constraints
  

All assets were designed with scalability and transport in mind, given the destination nature of the event.

Key Applications

The visual system was applied across a wide range of touchpoints, including:

• Stationery (save the date, invitation, RSVP, envelopes)
• Signage and wayfinding (welcome sign, seating chart, menus, table numbers)
• Guest experience pieces (Uber voucher cards, crossword puzzle, audio guestbook signage)
• Custom merch and giveaway items
• Digital experience via a custom wedding website
  

Rather than treating each item as standalone, every application reinforced the same core system.

Craft & Execution

Many assets were produced in-house using laser cutting, hand painting, and custom assembly. Painted signage was color-matched by eye to maintain consistency with the established palette.

Table numbers and name cards were laser cut and engraved, with name cards doubling as drink tags for guests. Large-format signage combined custom fabrication with layered, dimensional elements.

Outcome

This project demonstrates end-to-end system thinking, from illustration and branding through physical production and execution. Every detail was intentionally designed to work together as part of a cohesive, joyful experience.